5 Ways of How to Destroy a Business Partnership: Don’t Start That New Business Until You Read This

Let any one of these 5 situations into your business and you’ll ravage your entrepreneurial career:

1st – Stop needing each other:

There’s a considerable chance that the partnership power and responsibility structure will start to shift and will look very different starting anywhere from 3-12 months after inception.

In the beginning of any new venture, a dynamic and compelling new venture phenomenon, made up of fear, anxiety, stress and excitement, emerges and makes for an impressive personal barrier disintegrator. No facades and no charades are the hallmark of a new venture. The partners forget about their own needs and are on their best behavior. Everyone is madly in “love.”

“Needing each other” is a compelling power source in successful business partnerships. In most partnerships that “need” is the bond that keeps it all together. As time passes, especially after the 12th month of being in business, everything and everyone starts to shift, evolve and a displacement arises that will be unsettling and transformative for the business and all the players.

See #4 for more information on “not needing each other”

Solution: Accept the fact that the above information is valid. Discuss it openly with your business partners. Be vigilant and sensitive to your business partners and what they say and do and how they say it and do it. You don’t have to be “a touchy feely kinda person.” Think selfishly. Think protection for your future. Think protection for your business’ future. Communicating, openly and civilly, is the only preventive measure that will increase the chance for a favorable outcome.

2nd- Allow your significant other to point out all the expensive gifts your partner’s significant other is receiving and they’re not:

Significant others, and other family members, can be the source of great pain and distress when it comes to the relationship you have with your business partner.

Greed, jealousy, being overcritical, being generally resentful, tactless and being superficial are some of the flies swimming around in the business partnership ointment. Money and power sometimes brings out the worst in “significant others” and family.

Solution: There’s two parts to the solution:

a-It’s the smart business person who pays extreme attention to the health and tone of his business partnership. It should be the number one concern, above and beyond anyone else in your life. I know I’ll get a lot of Boos and Hisses but, if you take care of your business and the business partnership, it will always take care of you and the people you love and who love you. Everyone will be happy and satisfied.

b- Going to, or inviting in, a counsellor or therapist to meet privately once a month, individually and aggregately, with the business partners will always be money well spent. I’ve seen the wreckage that family members have created in some very successful businesses.

You will have partnership strife and discord. Bet on it. Prepare for it now and have the preventive and supportive resources at the ready and/or in play from the beginning. It will be a shame if one day you’re standing outside your padlocked office wondering what happened.

3rd – Have sexual relations with a family member of your business partner:

I “feel” the smirks already. Talk about destruction. This is an insidious act of extreme betrayal. It not only will leave your business ripped apart, it will destroy precious family and personal relationships. People will be crushed and devastated for a lifetime.

The reputations of all the partners will be tainted. You’ll be amazed and appalled at the same time to find out how many suppliers, banks and customers will turn their back on you. They know that with a soiled and stained situation like this, destruction and failure may be close by. No one wants to be part of this, especially if it hurts them financially. Something many people take for granted is that It takes years to build a reputation that’s respected and trusted. It takes 24 hours or less to blow it up.

Are you are going to make your bed and Lie in it, or not?

Solution: If you’re over 18, take a wild guess. Under 18? Talk to someone over 18.

4th – Do some self-talk about how you deserve more money than your business partner:

“I’m working so much harder than her.” “He was supposed to be the sales end of our business but…” “Our biggest customer can’t stand her.” “He can’t handle the pressure.” “I never realized how much she talks.” Do I need to go on? You may recognize one of these.

In the beginning of a new venture there’s “reality” and there’s “wishful and well-intentioned thinking.” The responsibilities and strengths that you bring to the new venture are not necessarily the responsibilities and strengths that will be in play when things get started and are rolling along.

Being aware of each partner’s powerful strengths and their ‘vulnerabilities’ will allow weekly partner meetings to be productive and allow for everyone to be open, honest and transparent. Staying flexible and being willing to adapt, not only leads to a sustainable business but what’s more exciting is, it leads to personal growth for all the partners.

Solution: There’s 3 parts to the solution.

a-Mandate, enforce and re-enforce up close and personal, respectful and empathetic communication meetings on, at least, a weekly basis. These meetings are confined to the partners only and are done behind locked and closed doors. Bring in food. Do not go to a public place to talk.

b- There are always 3 realities: Yours, theirs and the business’ reality. Work with the reality of the business only and adjust your life to the needs of the business. I repeat, make your business the priority above and beyond all others and the “others” will have a phenomenal life.

c- Accept as fact, that you may have to change your place and responsibilities in the business as time passes. Welcome it with open arms. If you have a problem with this I say, respectfully, get a therapist as soon as possible. Your reluctance is connected to, and about, ego, self-image and self-confidence. It pays to have someone help you disentangle your emotions and consequently save your entrepreneurial career.

5th -Start the new venture on a 50/50 ownership platform:

If you’re forced to initiate an equal stock partnership, then having or learning patience, empathy, and anger management becomes even more crucial and essential than ever before. A 50/50 is fine until the “cracks” start to appear. If you don’t follow the advice in step #4, it could be the beginning of the end for everyone.

Some interesting points:

a-In a partnership breakup your net worth is never, I repeat, never what you think it is. It’s always much less.

b-Banks, customers, suppliers and even employees will scatter when they get a whiff of bad news on the horizon. Your net worth could entirely dissipate in the time it takes you to say “Wait, I changed my mind.”

c-Make the partnership agreement as simple as possible (two pages is good) or you’ll find that the lawyers will make more than you.

d-You could make a 51/49 % stock ownership with a 50/50 % profit split. It’s worth it to give up more on the profit split in order to get 51% ownership of the company. In any event, no matter what you decide it’s always wise to have salaries, expenses and benefits remain equal.

Solution: See the solution in step #4

“Now go with your eyes wide open”… Good Luck out there.

A Personal Note:

I’ll be accused of being negative and shortsighted. My response: That’s Crap. This is reality. This is life. It’s raw, pure, up close and certainly personal.

You don’t like the article? I understand. The truth and reality have a way of making people feel uncomfortable.

Just do me one favor. Print it and put it in a drawer, in a sealed envelope. Open it 12 months to the day that you started your business. If I was right you unfortunately learned a valuable lesson and if your verdict is that I was wrong, please take a closer look and search for cracks in the partnership relationship. You may be in the “subtle stage.”

Partnerships are great when they’re solid and built on mutual respect. Unfortunately, this is not a perfect world. This article is about possibilities that you must be aware of and in tune with. Consider this article a practice “fire drill.” Adapt now, because when the flames start to roar, it’s too late.

This article is about coating your business relationship with empathy. It’s about knowing that you’re not only responsible for your welfare and performance, but you’re also responsible for your business partners state of being. I’m not advocating that you become super-parent. I’m advocating for you, and this article is all about your protection and your financial and mental well-being.

Once again. Good luck out there and never, ever give up on your dreams.

Why You Should Stop Boasting About How Busy You Are

An Accomplished Life

“Hi Tom, how are you?”

“I’m well Jane, just extremely busy.”

“Oh, I’m glad to hear you’re keeping busy then.”

“Yes, I’m flat out at the moment.”

The above interaction is one that takes place between people on a daily basis.

But what is behind the busyness?

Is it a way to deflect attention from what really matters?

People brag about their busy lives to highlight themselves living an accomplished life to their peers.

Similarly, they may wish to communicate how meaningful their work is and so it becomes a self-fulfilling prophecy.

Being occupied implies oneself is consumed with matters of significance. That is why people state their busyness, to have you know they are important.

Busy people struggle to keep their attention in the present moment because their focus lies in future events and planning for the next project.

“We become active and busy, but this doesn’t actually move us any closer to success. Activity is often unrelated to productivity, and busyness rarely takes care of business,” states authors Gary Keller and Jay Papasan in, The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results.

I question those who have a hectic schedule as a method to divert their attention from connecting with their core self.

The title quote by the Greek philosopher Socrates, invites you to be wary of a busy life which can be barren.

The busy person is disconnected from others, simply because their attention is focussed on their own commitments. There is the impression of a purposeless life, masked behind the facade of a frantic lifestyle.

Busyness can be reframed to imply your pursuits are purposeful instead of busy.

Gary Keller and Jay Papasan affirm, “Don’t focus on being busy; focus on being productive. Allow what matters most to drive your day.”

Busy or Just Unproductive?

You can be busy but not productive and still chase your tail.

Beneath the busyness lies the unconscious desire to be rewarded for hard work.

People believe being preoccupied is impressive and associated with status. You must be pursuing something prestigious, otherwise you wouldn’t be busy.

I’m reminded of an episode in the Seinfeld sitcom where the character George Costanza, played by Jason Alexander, walks around the office looking annoyed. He realises that being busy is associated with stress and works hard to uphold this facade.

He appears irritated, causing his supervisor; Mr. Wilhelm to fear George is cracking under the pressure of his work.

While this scenario is fictional, it shows how people unconsciously use busyness to draw attention to themselves.

Similarly, you may believe multitasking is indicative of productivity. Busyness implies being on top of things which is often the furthest thing from the truth.

“Productivity isn’t about being a workhorse, keeping busy or burning the midnight oil… It’s more about priorities, planning, and fiercely protecting your time,” affirms associate editor at Psych Central, Margarita Tartakovsky.

The busy pandemic comes at a cost to people’s well-being and happiness. You may find it difficult to disconnect from work to spend time with family. These are the pursuits that rejuvenate you instead of deplete you.

Busyness can be a sign of procrastination. It is a smoke screen to cover up being overwhelmed and in need of help to prioritise your life.

Consequently, those in the creative field will tell you they are absorbed in their interests and not busy with work.

It was the late Stephen R Covey, author of The 7 Habits of Highly Effective People who said, “It is possible to be busy-very busy-without being very effective.”

The Demands of a Hectic Schedule

It is vital that you set clear boundaries if you wish to be fulfilled. Busy people find it difficult to say no since they do not wish to offend others or be seen as incapable.

I’m yet to meet a busy person satisfied with their hectic schedule. I’m certain they would trade their frantic life for: less work, more time and money.

Occasionally, you might be pulled by circumstances not of your choosing. Business may unexpectedly increase if you’re self-employed as you try to meet the pressures of growing sales. But that doesn’t mean you are happy if all you are doing is working to provide for the demands of other people.

You have a choice how you spend your time. To claim you are busy is failing to prioritise your time wisely.

“Everybody’s busy. Everyone does the actions. But were they the right actions? Were those actions productive? Did you take a step forward? These are questions that most people never take the time to think about,” reminds us author Jeff Olson in, The Slight Edge.

After all, what is the point of being busy and stressed to the point of exhaustion that your health and relationships suffer, just to improve your bottom line?

Surely, there’s a more efficient way to work in the 21 century while enjoying more leisure time?

Busy people are prone to being overwhelmed if they continue to drive themselves hard. It is not healthy to run yourself into the ground and expect to stop at the drop of a hat.

Something must give. That may be as excessive drinking to help you wind down or toxic behaviours such as: compulsive eating, gambling or whatever distracts you from what is important.

We all have the same hours in the day and how you spend it is entirely up to you. Many people squander their time running around believing they are productive, when they are simply busy due to their lack of organisation and prioritisation.

“We are so busy being enticed by our next endeavour that we forget to savour what is already there and could be deeply meaningful. It is useful to remember the adage “The more things change, the more they remain the same” avows author Bernard Roth in, The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life.

A better way to reframe busyness is to state you are productive or engaged in what you are doing. Conversely, communicating you have taken on more than you can handle, is a step towards reclaiming your lost time.

This is not a cry for help, but exposing your vulnerability to those willing to help you better manage your time.

Find ways to be less busy and more engaged so you are in Flow, as the Hungarian psychology Professor, Mihaly Csikszentmihalyi espouses.

Busyness is a not indicative of a rewarding life if all you are doing is jumping from one task to the next.

Those who manage their time successfully hold on to it like it was their last breath. They prioritise what is important and so should you.

I invite you to think with the end in mind as Stephen R. Covey conveys in his teachings.

Only then will you appreciate what really matters and worth devoting your time and energy towards.

How Using Social Media Can Affect Your MLM Business

Almost everyone has some form of social media whether it be for business or fun, people can pretty much find anyone they want to find and check them out. In this article, you are going to learn how using social media can affect your MLM business.

Social media can be a great asset to you and help you attract more team members and customers or social media can make people run from you like you have a disease. Before you post something on social media, just remember that unless you have a certain privacy setting on your content, anyone will be able to see it. The truth is that if you post it on the internet, people that you might not want to see it can probably get to it anyway.

When you are serious about building an MLM business, you have to run a great media company. You need to be able to show people who you are in a good light so they will be proud to work with you. Would you partner in business with someone if you weren’t proud to work with them? Probably not.

Clean It Up

I can’t tell you how many times I go to people’s social page just to find out that I cannot find one picture of them on their timeline. Many times their profile picture is a dog, cat or one of their kids. Since I have no idea who this person is or why they want to be friends, I just ignore the invite.

If you want to have people accept your friend requests or request to be friends with you then you want to have a clean social profile so that people know what who is behind the profile.


If you want to build a strong social presence then you don’t want to be arguing with people back and forth over controversial topics. Save that for your close friends because no one wins an internet back and forth.

Now you know how social media can affect your MLM business. I hope you clean it up and are using social media in a way that can help your business and not hurt your business.

The Importance of Automotive Filter Changes

Humans require clean, easy-to-breath air in order to live. And just like humans, vehicles also need to be able to “breathe” clean air in order to survive. While human lungs make it possible to breathe, a vehicle’s air filters do just the same. But after some time, they begin to accumulate mass amounts of dirt, debris, and other airborne particles, which eventually decreases their quality and function. For this reason, it is critical to have your vehicle’s engine and cabin air filters inspected and changed on a routine basis to promote safe and efficient driving. Continue reading to learn more about the importance of routine automotive filter changes.

Air Filters

Keep in mind that your car’s air filters are your first line of defense against irritating and obstructive airborne contaminants. Dirt, dust, pollen, mold spores, exhaust gases, bacteria, and more are examples of airborne contaminants that have the ability to negatively affect the quality and performance of your engine and vehicle as a whole. And according to Community Car Care, there is a 1 in 5 chance that YOUR car needs an air filter change right now! Many drivers are guilty of overlooking this small but highly-necessary scheduled maintenance.

Engine Damage

The long list of airborne contaminants can have a powerful impact on your vehicle’s engine, and in a very negative way. Everything from pistons, cylinders, and cylinder walls, to piston rings and bearings, are just a few areas of a car engine that can begin to lose performance value from clogged or dirty air filters. Over time, neglecting to change them can lead to serious engine malfunctions and breakdowns, which means frustrating, costly repairs.

Cabin Filters

If you like to have clean, breathable interior air that smells good, you need to change your air filters on a routine basis. Once they start to become clogged, they begin to slowly lose their ability to do their job. So once they are entirely clogged, you can suffer some mild but irritating consequences, such as musty smells, sore throat, coughing, itchy eyes, tightening of the chest, and more. Changing them regularly keeps the interior environment of your car fresh and easy to breath.


Refer to your vehicle’s owners’ manual for the manufacturer recommendations on factory scheduled maintenance. The general rule of thumb is to have your air filters inspected and changed every time you take your car in for an oil change. In fact, it is often a part of oil change packages. This should be every 3,000 miles or so. Talk to your mechanic for professional advice.

A Heartfelt New Year’s Resolution: Show You Care

I heard the sirens behind me before I saw the flashing lights of an ambulance, followed closely by a fire truck. Like everyone else on the roadway, I looked around trying to figure out where the ambulance was heading, and as soon as I saw the lights, eased my car over to the right side of the road. Only the ambulance wasn’t traveling in the direction of traffic, the ambulance was heading for whichever side of the roadway was clear, if only for a few car-lengths – much to the surprise, no doubt, of those in the oncoming lane of traffic.

I figured it must be a truly urgent emergency for the ambulance and fire truck to be commandeering both sides of Pacific Coast Highway. Nonetheless, drivers on either side were nudging their cars onto the side, out of the way. At no time did the ambulance have to blow its horn, slow down, or do anything else to get where it needed to go.

We care. We really do. In moments of crisis, large or small, our respect for one another simply as human beings, shows up. I am reminded of a very touching video posted in the final weeks of the chaotic Presidential campaigns, which featured a woman trying to find the owner of a lost dog found wandering in a parking lot. It was an “equal opportunity” posting, in that the same situation was played out in both Trump and Clinton rallies. The woman wore a “Trump” t-shirt in the Clinton situation, and a “Clinton” t-shirt in the Trump situation. Didn’t matter. People in both rallies, without exception, treated the woman with respect, and tried their very best to help her find the dog’s owner. Small crisis, true, but oh-so-telling.

We care. We really do. So what if, this New Year, we made a resolution to show our caring, our respect for our shared humanity, when it isn’t a matter of a lost dog or tragic accident? What if, just as a matter of course, throughout our most ordinary of days, we made the effort to give people the benefit of the doubt, to assume people are doing their best (including ourselves!), and to respect them, regardless of whether or not we agree with them?

I know, it’s easier to do with lost dogs than it is with co-workers or family, much less strangers who are rude to us or ignore us altogether. But heck, we’re still all in this together, and a little bit of respect and consideration goes a long way.

And who knows? Someone may give you some of that respect and consideration when you least expect it, in a most delightful way.

7 Reasons How Goa Will Blow Away Your Winter Blues

According to experts, the seasonal affective disorder (SAD) or winter blues affects millions of people around the globe. People of any age may get effected by it. If you have been suffering from winter blues, you are not alone. It’s said that traveling can help you deal with your SAD, and if you happen to be from India, you may get ready to leave for Goa. Here are 7 reasons how Goa will blow away your winter blues.

Amazing Natural Beauty

Goa has incredible natural beauty with a great deal of green forests and beautiful beaches. Some of the must-visit beaches include Baga beach, Anjuna beach, Calangute beach and Candolim beach, just to name a few.

In the majority of shacks, you can get umbrella and beds for free if you love to eat at beach shacks. Aside from this, most of these places offer different types of Indian, continental and seafood. You may also get to South Goa to take your time at the serene beaches.

Old Goa

Old Goa is a beautiful place to visit the popular places, such as churches of Francis of Assisi, St Augistine and Basilica of Bom Jesus, to name a few. In the evening, you have the option to visit Panjim. Old Goa also has some of the finest Casinos of the country. Just be careful, as you don’t want to spend all your money over there.

Electronic Music

If you love Electronic Music, Candolim and Vagator are your places. During the last 7 days of December, you can attend the popular Sunburn and Supersonic events. Usually, visiting Goa will cost you more money during New Year, but it will be worth the money. The crowd during the New Year makes an incredible atmosphere.

North Goa clubs

If you love to party, you may head to the dance clubs of the North Goa. The majority of the clubs are not that expensive. There you can enjoy music late at night. Clubs that are the most popular include Sinq, LPK, Club Cabana and Curlies.

Food Lovers

If you love to eat seafood, Goa is the best place. Throughout the state, you can find a variety of sea food as well as cheap alcohol. You can also eat alcohol Fenny, which is made from coconuts and Kaju.


For adventure lovers, Baga beach, Calangute beach and Sequirem beach are your places. On these beaches, you can play a variety of sports, such as water scooters, Para sailing and scuba diving.

Biking and cycling

Throughout Goa, you can hire bikes or cycles at many of the rent shops. If you want, you can hire cheap Royal enfields and 4 wheelers for a couple of days to have fun. You can cruise along the streets of Goa and drink roadside tea or coconut water.

So, if you are having winter blues and would like to go somewhere for a few days, we suggest that you give a go to Goa. This beautiful state has a lot to offer. Hopefully, you will have a great time over there.

All You Need To Know About The PTFE Ring Gasket

Gaskets are one of the basic elements for preventing the leakage, mist formation, and spray outs after the flange guards. They are installed at the flange joints, pipelines or valve joints, etc. to prevent the leakage of the harmful gasses and liquids from the gap between the joints. The gaskets are proven to seal the gap between the surfaces of the joints and provide better protection at an affordable price. They bear the high pressure of the high-temperature chemicals and have corrosion resistance properties. They are used in many industries like automotive, aerospace, chemical industries, electronics, military industries, pharmaceuticals and appliances.

The Types Of The Loads That A PTFE Ring Gasket Bear Are As Follows:-

The initial compressive load is the bolt load which pulls the gasket material into surface defects to form a strong seal.
The hydrostatic end force which tends to separate the surfaces of the flange joints when the arrangement is over pressurized.
The internal load pulling the part of the gasket exposed to inner force. It tends to blow the seal out of the joint.
The various metals and materials are used to make gaskets which can meet the demand of various industries. The range covers non-metallic, semi-metallic and metallic gaskets. The industries mostly install PTFE ring gaskets which are made up of a material and provide better performance in the operation.

This type of the gaskets used widely in the chemical industries and pharmaceuticals because it avails numerous benefits, besides acting as the protective seal for the leakage. It reduces friction to provide a rigid usability and avoid any of the damage or failures.

There Are Many Factors That Are Affecting The Performance Of The Gaskets:-

The Flange Load – The pressure on the two surfaces of flange joints churns the product and compresses the gasket to create an even tighter seal. The gaskets are enough tough to bear this load and the bolts of the joints should be tightened enough to create a perfect seal.

Temperature – The high temperature sometimes affects the efficiency of the product, but the gaskets are made of the high-grade material which is actually temperature resistant.

Fluid – The chemicals flowing through the pipelines is highly corrosive in nature and the liquids are harder to sell in comparison to the gas. The PTFE ring gaskets seal the liquid and prevent it from flowing outside. The product also prevents the contamination of the liquid.

Stability, Predictability, Consistency, and Standardization in the Flow of Commerce

The best of all possible worlds is for the government to stay out-of-the-way of commerce, industry and business, and very rarely institute regulations. There are some times when government and businesses, industry associations should collaborate for the sake of standardization, but again, very rarely. The tendency to allow industry collusion, create monopolies, duopolies or quasi-cartels is just too easy. Further, once you create one regulation it’s hard to prevent the add-on affect, the temptation is just too great to add exceptions, additions, clarifications as lawyers, unions, and consumer groups work to lobby legislators to intervene with the regulatory apparatus.

A few years back this was a big conversation at our Think Tank, and one think tanker Andrew stated: “I would have to agree that businesses do need some form of standardization, but we must also understand several concepts! A business must have the capability to micromanage for maximum efficiency. I believe states should be granted the power to standardize businesses, not the federal government.”

Okay but, where I see the definite need for standardization are with things like Internet Protocols, railway track width, freeways for intrastate travel, airport runway markings, frequencies used in communication, food safety, etc. In a big state like TX you could get away with doing almost everything counter to the overall prevailing way of doing things, it’s practically large enough to be its own country, and some Texans would prefer it to be still. Pretty independent minded, even with the population’s mindset of succession from the union. It even has its own electrical grid.

Still, with regards to the flow of energy, transportation, distribution, communication, currency, etc. we need standardization. And to the point of having each state decide, what about every county, every city, or every HOA, down to every person, where do you stop the breakdown of centralized standardization.

The argument for state level standardization could be argued against by someone who is a County Supervisor telling the State to go to hell, we want to do it our way, especially a county like the County of Los Angeles, with 16 million people in it, also larger than most countries. How about a city telling the county where to go, again as an example, let’s take the City of Los Angeles VS County of Los Angeles, see the point.

And realize I am not making an argument for a global government here, but we also need some standardization there too, for aviation, which we do have, maritime, trade rules, and having the Central Banks work together so no one Central Bank doesn’t destroy the entire global economy. See that point. We need SOME standardization, but we MUST retain regional variation. We do this at the Global Level, but we don’t do it enough at our Federal Level with regards to the states in the US and that’s why we have issues now. Think on this.

How To Promote Your Business In Today’s Economy

Marketing a business is undoubtedly one of the most daunting tasks for any new entrepreneur. It’s one thing is to establish a business, but it is another thing to promote it. There are so many businesses, created by passionate people, that eventually collapse due to one reason – a lack of sales.

The purpose of any business is to sell something; either tangible or intangible. Tangible products are your tradition retail type of stores. Intangible products tend to be more service oriented. It is possible to have a combination business (such as painting; carpet installers, etc.). However, every entrepreneur is faced with the same problem of making their business known to the public in order to attract as many customers as possible.

There are many ways of promoting a business. The way you promote your business will basically depend on the type of industry your business belongs to. What works perfectly well for one business may not work for another type of business. Therefore, discretion is advised in adopting any of the steps listed below in promoting your own business:

1. Create a Website: Setting up a website is the surest way to make your business known by your potential customers. The first thing people do when trying to find out about your company is to search for it on Google. Your website has a way of creating a particular perception about your business. The more professional your website looks, the more professional your business will be perceived. The logical corollary is that you should link your social media channels back to your website.

It is not enough to just create a website, it is vitally important that you optimize your website by submitting it to major search engines like Google, Bing and Yahoo. This will enable your website to come up on those search engines whenever potential customers are searching for a product or service you offer.

2. Local Advertising: A business needs to be advertised to the people in the immediate area. A business owner may choose to advertise using billboards, posters, handbills, or any other affordable form of advertising. A company with a good budget may advertise with local newspapers, magazines, television and radio stations to attract a very large audience. Of course, this depends on the type of business you are in. An online only business might not want to try advertising on some of these outlets.

3. Conduct Social Media Campaigns: Advertising via social media is the cheapest and easiest way to reach out to your customers. Using Facebook, Twitter, Pinterest, Instagram, LinkedIn, etc. is free or relatively cheap. You have the ability to reach a larger audience than you could reach with local advertising.

There are over one billion active users on social media. Tapping into this huge resource will give you a greater chance of connecting with more people and introducing your business to them.

4. Email Marketing: Another good way of taking your business directly to your customers is by sending emails to your current or past customers anytime you have a new product. This is not a difficult task. You can do this by requesting for email addresses on your website or invoices. You can encourage your website visitors to give you their email address in exchange for a gift available for instant download to their email inbox.

5. Send another offer to customers immediately after a purchase: When a customer buys from you, introduce them to another product/service you offer. This is a great way of marketing your products to customers. Customers who buy your products have proven that they are able to pay for your products/services and that they have a level of trust with you. You should seize the opportunity to introduce other items or services you offer to them. Even though they may not buy right then, at least they know you are offering that service or item as well.

6. Ask your customers for referrals! You would be surprised at how quickly my business grew when I implemented a system of asking for referrals! I literally doubled my income in a matter of months. I also kept my schedule full of new appointments! Referrals could grow your business (online or traditional) exponentially! Think about it like this: It takes you (for example) 1000 leads to get ONE subscriber or appointment. Let’s assume you close 1 out of 3 subscribers or appointments and make them into customers. So it takes you 3000 leads to get ONE customer. If each customer provides you with three referrals, and the same ratio holds true (which it should double because your customers are not going to send you to people to make them mad – they will send you to people they know need your services), now each one of those purchased leads results in TWO sales! Then you ask that customer for three referrals – and the cycle keeps going.

These are just some of the ways in which I have built my business. Some of these techniques may not work in your business niche. If any of them do apply and you are not currently trying these ideas – give them a try! The results could, literally, catapult your business to the next level!

The Benefits of Network Marketing – 3 Top Reasons Why Network Marketing Rocks

Let’s face it, there are a lot of mixed feelings when it comes to network marketing. Some people love it and some people hate it but in this article, we are going to talk about the 3 top reasons network marketing rocks.

Time Freedom

When you are a MLM professional, you are able to set your own hours. You can work when you want to work and shut your cell phone off whenever you choose not to work. You can spend time working on the beach or in any part of the world that you want since you have the ability to travel and still have your business.

Residual Income

Residual income is work you do something for once and then you just keep getting paid over and over again. Whenever you get team members and customers that are buying and selling products every single month, you have residual income and that is very powerful.


Being able to build a team in network marketing enables you to build leverage. When one of your team members is working and you aren’t there, that is leverage. Being able to have something done when you are not there is what the goal is so the more leaders you help develop, the better.

As you can tell, network marketing has many great benefits and there are more that could be listed but these are the top three that always get me excited. Building a network marketing business to the top may not be easy but the rewards are plentiful. It is possible for anyone to be able to achieve their dreams with this amazing profession.

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